Integrated Marketing Journey

  Leverage on Hari Merdeka & Hari Malaysia’s celebration, Milo - one of the “Malaysian’s favourite chocolate drinks”, has partnered with different F&B chains to give away 300k cups of Milo drink (from 30 Aug – 16 Sept) via bundle packages, and to integrate as part of the menus. As one of the big names with great budget, Milo’s marketing & promotion penetrates every possible way to increase brand awareness and to build loyalty - Price promotion, merchandises, TV / Radio / Digital ads, branded contents, program sponsorships, roadshows, carnival, trade space take overs, contests, billboards, corporate social responsibility (CSR) etc. By working with business partners and to share the limelight, this is the partnership offering win-win formula. Leveraging on partners’ market share to deliver the synergy of 1+1 > 2. Strong brands never take their high brand recognition & penetration as granted. Their presence status is the outcome of the accumulated efforts from dif...

Traditional marketing referring to the marketing activities before the digital evolution in early 2000. Glossy magazine print ads, flashy television commercials with catchy jingles and slogan were the perfect combo to make featured products sold like hotcake. The roadshow and direct contact between the brand (product / service) adds the emotional sentiments to engage and secure the brand loyalty. Digital era disrupts this perfect and not too complicated activation. With social medias, improve accessibility to information, big data and marketing influencers, segmentation and personalization become the needs of the consumers to look for authentic experience and connection with the brand they believe in. Generic advertising messages no longer deliver the magic they used to be. New landscape and digital components do not negate the important of traditional marketing. The core value of the relationship between the brand and the consumers remains the same – the quality and the unique s...

  This is the second collaboration of ALLIE x PEANUTS which brings a strong message: “TAKE CARE to create the future where everyone can smile” & “Care for yourself, care for each other and care for the Earth” The crossover leverages on sustainability to position the featured product range without starting from scratch. The goodwill from the collaboration will keep the existing users to stay, and potentially bring the attentions of PEANTUS’ followers (and non-followers) to explore ALLIE’s featured product range. The ideal outcome is to make these group of followers to become the new user of ALLIE.   Besides creating the exclusive product packaging, some details in the design create fun engagement elements. Clean website design used to re-emphasize ALLIE’s key efforts in Sustainability effort to strengthen the association.  Point 3 offers two options to convert the packaging box into practical decorative tools. Some claims that PEANUTS is an older genera...

  What is marketing? As one of the key activities in business, marketing is the activity to create, to communicate and to engage with the target audience. Fundamental outcomes of marketing are to create awareness and to build relationship with stakeholders. Marketing is like water; it changes shapes and forms to adapt to operating environment. Some marketing activities comes with objective to bring immediate result, while some activities are sowing the seeds to position the entity in desired sentimental position amongst target audience. With more complicated and fast-paced operation environment nowadays, marketing result sometimes is measured directly using sales and revenue perspective. This is correct as revenue is one of the objectives for business entities to exist, hence the resources invested in marketing need to bring the revenue eventually, but marketing beyond just pure sales activity to generate revenue. Sales = revenue from perform activities Marketing ...