Campaign Reference: ALLIE x PEANUTS

 

This is the second collaboration of ALLIE x PEANUTS which brings a strong message:

“TAKE CARE to create the future where everyone can smile”

&

“Care for yourself, care for each other and care for the Earth”

The crossover leverages on sustainability to position the featured product range without starting from scratch.

The goodwill from the collaboration will keep the existing users to stay, and potentially bring the attentions of PEANTUS’ followers (and non-followers) to explore ALLIE’s featured product range.

The ideal outcome is to make these group of followers to become the new user of ALLIE.

 

Besides creating the exclusive product packaging, some details in the design create fun engagement elements.

Clean website design used to re-emphasize ALLIE’s key efforts in Sustainability effort to strengthen the association. 

Point 3 offers two options to convert the packaging box into practical decorative tools.

Some claims that PEANUTS is an older generation’s Intellectual Property (IP) and won’t able to attract younger generations’ attention.

Personally, I believe this crossover works well and able to address to everyone, including the Millenniums about ALLIE’s commitment in Sustainability effort.

Licensing could be a good strategy if apply strategically.

What’s your opinions regarding this campaign and about licensing?

Welcome to share me your comment.

 

Source & reference:

-     1. https://www.allie-global.net/en/snoopy/