Marketing = Sales?

 

What is marketing?

As one of the key activities in business, marketing is the activity to create, to communicate and to engage with the target audience.

Fundamental outcomes of marketing are to create awareness and to build relationship with stakeholders.

Marketing is like water; it changes shapes and forms to adapt to operating environment. Some marketing activities comes with objective to bring immediate result, while some activities are sowing the seeds to position the entity in desired sentimental position amongst target audience.

With more complicated and fast-paced operation environment nowadays, marketing result sometimes is measured directly using sales and revenue perspective.

This is correct as revenue is one of the objectives for business entities to exist, hence the resources invested in marketing need to bring the revenue eventually, but marketing beyond just pure sales activity to generate revenue.

Sales =

revenue from perform activities

Marketing =

awareness and interest creation + revenue from perform activities + improvement via data collection + sentimental element to build relationship and create retention + repeat sales activity

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