Campaign Reference: Milo x other brands

 

Leverage on Hari Merdeka & Hari Malaysia’s celebration, Milo - one of the “Malaysian’s favourite chocolate drinks”, has partnered with different F&B chains to give away 300k cups of Milo drink (from 30 Aug – 16 Sept) via bundle packages, and to integrate as part of the menus.

As one of the big names with great budget, Milo’s marketing & promotion penetrates every possible way to increase brand awareness and to build loyalty - Price promotion, merchandises, TV / Radio / Digital ads, branded contents, program sponsorships, roadshows, carnival, trade space take overs, contests, billboards, corporate social responsibility (CSR) etc.

By working with business partners and to share the limelight, this is the partnership offering win-win formula. Leveraging on partners’ market share to deliver the synergy of 1+1 > 2.

Strong brands never take their high brand recognition & penetration as granted. Their presence status is the outcome of the accumulated efforts from different individual campaigns, and the efforts shall continue if they want the ensure they remain relevant in the next 5 / 10 / 20 years.

If a brand is solid, it will lead to good stickiness and loyalty to drive repeat orders. This gives an obvious advantage comparing to viral products / brands that create the short span of market attention, but not able to sustain.

What’s your opinion regarding these Milo’s collaboration?

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Source & reference:

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